In the past, we cut down trees and printed advertising materials for magazines, brochures, boxes and posters. Now the web is generating a new, more efficent and GREEN marketing trend. It's called INBOUND. What Inbound is doing in a nutshell is getting the client or customer to contact you through social media like Facebook, Twitter, customized landing pages and blogging.
I've recently been designing in this new medium. Through the use of Facebook, eMarketing and web design my clients have experienced a return on their investment sometimes 400% better than conventional methods. In today's economy, people are not spending money as they have in the past. The typical evening out has turned into the evening in with rental movies, web surfing and checking your friends on Facebook. Inbound marketing leverages the analytics built into social media by placing ads in the margins based on the topic of conversation, viewer's "LIKES" and past browsing history.
Why not take advantage of it for your business? Facebook pages are inexpensive to produce and don't require cutting a single tree or even heavy coding. It gives you a direct portal to introduce new products, offer special deals, and keep up with customer request or problems. And, best of all, it's targeted, researchable and results are quantifiable.
Author, Don Hutchinson recently contracted me to create a customized Facebook business page to market a new novel that was being offered in hardback, paperback and eBook. We did several pages linked to tabs in the left column that informed viewers of his current release, "Out of Fear" and the upcoming novel, "Will Wakes Up". Feedback was nothing short of astounding and made the cash register ring!
Additionally, we ran 4-5 small space ads linked to his store that are inserted automatically in the right margin of every Facebook page based on key word content of that page. Example: if you were discussing your favorite sunglasses, the right marging might be populated with an ad linked to an offer or website for Ray-Bans or Coppertone.
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